Every home is a Stage
How to make your house look bigger, sell faster

By Gretchen McKay
The Pittsburgh Post-Gazette

This article was featured in the Ventura County Star’s October 1st, 2006 issue as the front page article of the Star Homes section.

Interior Designer, Nanette Catarinella, is quoted as saying, “What helps to sell a home quickly and for top dollar is in knowing how to accentuate its best features and downplay its flaws. It’s all about understanding the psychology of what makes a buyer fall in love with a house. You need to downplay the homeowner’s personality and neutralize the décor.” And she adds, “Minor cosmetic updating rather than a major remodel often makes enough difference in terms of increasing visual appeal.” Catarinella charges $175-$200 per hour for the initial consultation, plus $75-$100 per hour for staging.

The article goes on to say that “Staging is not really new; for years good Realtors have instructed their clients to de-clutter and clean their homes. But staging as a separate service has really come into its own in the past few years.
 
  Featured on the Oprah Winfrey show Tuesday, Nov. 21, 2006,
her personal interior designer, Nate Berkus, helped a couple "stage" their home for sale. He offered some important advice:
 
Tip #6: Upgrade using inexpensive, high-quality materials
 
The fireplace in Zigi and Yusef's living room was surrounded by ceramic tile. Nate says you can upgrade details like this for a small amount of money.

Nate found a cream-colored marble tile at Lowe's that only cost $215 to complete the fireplace. Nate shows Zigi how to tile the fireplace herself. "The real estate listing can say natural stone surround," Nate says.

 

Nate also hangs two wood panels he found in the garage to call more attention to the new look of the fireplace.

To complete the room, Nate adds new drapes from Lowe's to accentuate the high ceilings, three lamps, two chairs and some throw pillows to the room for a grand total of $984.16.
 
Tip #7: Paint walls a warm, inviting color
 
Zigi and Yusef used to have bright-colored walls, but decided to tone it down with white once they decided to sell.

Despite what they had been told, white is definitely not everybody's color. "White is not a neutral," Nate says. "In fact, it makes every crack, every imperfection in the walls stand out."

 
Nate immediately warms up the color of all the walls in the house with Lowe's American Tradition Satin paint in Warm Buff for a total of $132. "This is a much warmer feeling in the house," Nate says. "And I think that's what you want a prospective buyer to think."
 

 

 
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